Wrote label copy—romance, naming conventions, and technical—for 61 SKUs for Food52’s new pantry line (launched Fall 2022), including: olive oils, vinegars, coffees, chocolate, and more. Also wrote supporting launch and marketing copy: PDPs, IG stories, site ads, email, and SMS.
Copy Direction: Donna Suh
Creative Direction: Elizabeth Spiridakis-Olson
Design Direction: Tim McSweeney
Product Development: Sebastian Sardo, Janine Sanabria
Photography: James Ransom